Problem 01
Complexity makes investing harder to understand.
74% of non-investor households are affected by complexity and lack of accessible information.
GoReach
Reimagine the First Five Minutes.
Your goals first. The paperwork later.
TL;DR
Investment onboarding often asks users for high-trust information before they understand the value they’re getting. GoReach reimagines the first five minutes by letting users start with their goals, get useful guidance, and access human support before verification.
I worked across research, flows, interaction design, and prototyping, from problem to final UI.
Assumption
In a low-trust financial context like India, trust has to be earned before it can be asked for.
Problem & Solution
Problem 02
Trust and risk shape the first interaction.
73% are affected by risk and return concerns, while 51% are affected by trust and transparency issues.
Solution
Move the first moment of value ahead of the first high-trust ask.
Start with what mattersBegin with the user's problem.
Get useful guidanceHelp users understand their options.
Meet AI + human expertsGive users access to both forms of guidance.
Explain the data askBuild understanding before required verification.
Research
I looked at how existing investment products build trust.
“Not at all user friendly app. Very confusing and difficult to manage and track things in the app.”
Google Play · Aug 2025
Reviews raised concerns around unclear deductions, returns and withdrawal transparency.
Google Play · 2026
Reviews raised reliability concerns around loading, syncing and app behaviour during financial activity.
Google Play · 2026
I then tested the experience with 3 users aged 25, 36 and 49.
ClarityCould they understand what to do and why?
TransparencyDid they understand what was happening with their money?
ConfidenceDid they feel comfortable proceeding?
The user tests surfaced similar concerns around clarity, transparency and confidence. Together, the secondary research and user testing reinforced the need to create value before asking for verification.
ClarityTransparencyConfidence
↓
Value before verification
Users
User Flow
The onboarding moves from goals and guidance to trust, then asks for the information needed to personalise the experience.
Goals → Guidance → Trust → Verification
Design Decisions
The research shaped four changes to the onboarding experience.
01
Goals first
Start with what users want to achieve.
02
Value first
Give useful guidance before asking for verification.
03
AI + human support
Give users both immediate guidance and access to human expertise.
04
Verification with context
Explain why information is needed before asking for it.
Wireframing
I tested the new onboarding logic through early iterations before refining the final screens.
Design Language
A consistent visual system.
I created a consistent design system along with icon set for the onboarding experience and refined the visual language so the interface stayed clear and cohesive.
Final UI
The first five minutes, redesigned.
The final experience brings the guided onboarding, Reach AI and human expert support into one clear path before verification.
Prototype
Onboarding to Verification.
Outcome
I tested the redesigned onboarding with the same 3 users. I looked for changes in clarity, confidence and trust.
Validation
The experience felt less intimidating around handling money.
Users understood what to do next with less decision fatigue.
Seeing a plan before verification reduced uncertainty, while human support added reassurance.
“I didn't feel scared about my money here.”